It started in November 2000 when Örjan, Adam and two of their friends opened a small second hand store in a Stockholm suburb. The store was called Weekend and was only open during Saturdays and Sundays. From the start they carried high-fashion and exclusive denim brands mixed with second hand clothing — a blend that attracted the young and trendy of Stockholm. Some of the denim sold in the shop was very expensive and Örjan felt there was a need for cheaper, but still fashionable jeans. In January 2005, Cheap Monday was developed into a brand to offer fashionable but affordable products that can be worn along with more expensive brands.